Digital Imaging
Digital Imaging
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Why Shoot Digital? The reason that digital photography has taken off recently is NOT because it is cheaper to produce. Rather, digital photography is being adopted by the marketplace because it provides significant value to the buyer. What kind of value? Easy Editing : I can make the shoot available for viewing over the web pretty quickly. We can discuss which images work for the project, and I can put them into final production right away. And this is all done without the risk of sending original film.
Shortened Project Delivery Times :
Digital Capture
consolidates the production of images. The Digital Photographer is able to
provide a product ready to be dropped into a document, and sent to a printer
for final settings and output. This could easily remove 6 messenger fees and
the associated time delay from a project. And in many cases, the entire
delivery of images can be done electronically. Please discuss delivery time-frame at the time of contract signing. Rush charges may apply. Reduced Liability : Clients frequently accept large potential liabilities when they take responsibility for original film. The liability for loss or damage of the image is no longer a consideration with digital capture and delivery. Why Does Digital Cost More than Film?
Digital Photography has brought a
whole new set of opportunities to the world of publication photography, but
it has not come cheap. A digital-savvy film photographer will spend at least
$10,000 to convert to digital capture. If you're not already in a digital
workflow, count on $20,000. Much of that investment will have fully
depreciated and need to be replaced within 18 months. Fees: All photographic assignments have a Fee component and an Expense component. The Fees cover the costs to my business for Salary, Overhead, Equipment, Training and Profit. Although many people still use the term Day Rate, few Professional Photographers have a standard day rate. We have found the most fair model to be one that charges according to the license granted. Please call or write for Fees associated with a particular project. The Expenses are the incremental costs associated with a particular job, such as Freelance Assistant, Props, Film and Processing and other production charges. Listed below are the Production Charges associated with Digital Capture and Delivery. |
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| e-mail Joe Marcus |
Thanks to Peter Krogh for his assistance. Please visit his site for more information: http://www.peterkrogh.com |
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